Upload a CSV export — a daily ads export (Meta/Google Ads) or a GA4 report. You get back what to change next and why — computed by deterministic rules, not by a guessing model.
Ads export (Meta Ads / Google Ads), one row per campaign per day:
| Column | Accepted names | Required |
|---|---|---|
| Date | Date / Day / Giorno | yes |
| Campaign | Campaign / Campaign name / Campagna | yes |
| Spend | Amount spent / Cost / Costo | yes |
| Impressions | Impressions / Impressioni | recommended |
| Clicks | Clicks / Link clicks / Clic | recommended |
| Conversions | Conversions / Purchases / Results / Conversioni | recommended |
| Revenue | Conversion value / Valore di conversione | optional |
Extra columns are fine — they're ignored. Report-title lines before the header, ';' separators and Italian number formats are handled automatically. 14 days of daily data unlocks the trend rules. Meta: Ads Manager → Reports → breakdown by Day. Google Ads: Campaigns → segment by Day → download CSV.
GA4 export: one dimension — Session default channel group, Session source/medium or Country — plus Sessions. Optional: Date, Event name, Engaged sessions, Key events/Transactions, revenue. Explorations exports with an Event name column are deduplicated automatically. GA4: Reports → Acquisition → Traffic acquisition → Share → Download CSV.