Upload a CSV export — a daily ads export (Meta/Google Ads) or a GA4 report. You get back what to change next and why — computed by deterministic rules, not by a guessing model.
Ads export (Meta Ads / Google Ads), one row per campaign per day:
| Column | Accepted names | Required |
|---|---|---|
| Date | Date / Day | yes |
| Campaign | Campaign / Campaign name | yes |
| Spend | Amount spent / Cost / Spend | yes |
| Impressions | Impressions | recommended |
| Clicks | Clicks / Link clicks | recommended |
| Conversions | Conversions / Purchases / Results | recommended |
| Revenue | Conversion value / Purchases conversion value | optional |
14 days of daily data unlocks the trend rules (CPA deterioration, creative fatigue). In Meta: Ads Manager → Reports → breakdown by Day. In Google Ads: Campaigns report → segment by Day → download CSV.
GA4 report export: one dimension — Session default channel group, Session source/medium or Country — plus Sessions. Add Engaged sessions, Event count, Key events and Total revenue for the full rule set. In GA4: Reports → Acquisition → Traffic acquisition → Share → Download CSV. Italian column names are accepted too.